| |||
Present Scenarios of
| |||
| Title chapter: | “We Need to Keep Moving”: Strategies of News Media to Attract Young Audiences in Germany | ||
| Author: | Leif Kramp | ||
| Keywords: | Millennials, adolescents and young adults, media use, journalism, audience expectations, editorial strategies, opinionated news | ||
| Abstract: | Which kind of news sources is favoured by young media users? Which kind of information mediation is popular among them? And how is the news paradigm changing? Established news organisations struggle in part heavily to enthuse young target groups for journalism. At the same time, social media are increasingly providing alternative ways of addressing audiences. This chapter uses data from a qualitative survey among editors-in-chief of Millennials news media in Germany to discuss how editorial strategies change with respect to the perceived transformation of audience expectations by journalists. | ||
| Click here to download full chapter [pdf] | |||
|
The | |||